"Gilt tops," he announced. "One million copies the first impression!"
And then he was gone.
II
A week later Chicago and the greater part of the United States was
placarded with "The Crimson Cord." Perkins did his work thoroughly and
well, and great was the interest in the mysterious title. It was an old
dodge, but a good one. Nothing appeared on the advertisements but the
mere title. No word as to what "The Crimson Cord" was. Perkins merely
announced the words and left them to rankle in the reader's mind, and as
a natural consequence each new advertisement served to excite new
interest.
When we made our contracts for magazine advertising--and we took a full
page in every worthy magazine--the publishers were at a loss to classify
the advertisement, and it sometimes appeared among the breakfast foods,
and sometimes sandwiched in between the automobiles and the hot water
heaters. Only one publication placed it among the books.
But it was all good advertising, and Perkins was a busy man. He racked
his inventive brain for new methods of placing the title before the
public. In fact so busy was he at his labor of introducing the title
that he quite forgot the book itself.
One day he came to the office with a small, rectangular package.
Pages:
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